The average length of a hug between two people is 3 seconds. But researchers have discovered something fantastic. When a hug lasts 20 seconds, there is a therapeutic effect on the body and mind. The reason is that a sincere hug produces a hormone called “oxytocin”, also known as the love hormone. This substance has many benefits in our physical and mental health, helps us, among other things, to relax, to feel safe and calm our fears and anxiety. This wonderful calming is offered free of charge every time we have a person in our arms, who cradled a child, we cherish a dog or cat, we’re dancing with our partner, the closer we get to someone or just hold the shoulders of a friend.